Whether you are starting a new account, launching a product or pitching a brand, you need a quick picture of a niche: who is posting, what people search for, and where the gaps are.
You can get a useful first picture from a single keyword or hashtag.
1. Choose a specific keyword
“Skincare” is broad. “Skincare for oily skin” or “#skincareroutine” tells you much more. If a keyword gives you a mix of unrelated content, narrow it.
2. List the creators who show up
Note who keeps appearing for the keyword and roughly how big they are. A niche led by a few very large accounts behaves differently from one with many small and mid-size creators, where newer accounts often have more room.
3. Look at formats and hooks
Which formats keep coming up: tutorials, before and after, reviews, day-in-the-life, slideshows? If everyone uses the same format, a different one can stand out. If one format clearly dominates, start there and add your own angle.
4. Use related searches to find sub-topics
Related searches show what else people look for around your keyword. Each one can be a sub-topic, a series idea or a narrower keyword to research next.
5. Find the questions nobody is answering
Read the comments on the top posts in the niche. Questions that come up again and again without a good answer are often the best place for a new creator to start.
Turn it into a content list
- Pick three sub-topics from related searches.
- Pick one format that works in the niche and one that is missing.
- Write five video ideas that answer real questions from the comments.
- Post, then check your own account against your baseline.
Keep it honest
Search results change over time and no tool sees every post in a niche. Some keywords return fewer videos than you would expect. Treat what you find as a snapshot, and repeat the research when you plan a new batch of content.